The Pharma Rep Enablement Learning Journey with James Harper Part 1

Featuring: James Harper, Found and MD of Twentyeightb 28b LTD

BIO: James is a seasoned pharmaceutical veteran with a passion for healthcare and digital technology. He has 27 years in the Life Science (Pharmaceutical) industry working in sales, brand strategy and compliance. He is the founder and MD of Twentyeightb. He is very passionate about enabling reps through technology! 

Description: James is talking all about the journey of a pharmaceutical sales rep. The shift to technology showed the missing aspects that field teams could use to be more successful, and he talks about his experience as a sales representative. As a result, he developed Twentyeightb as a tool to assist in the resolution of such issues. There has been much discussion over the years regarding how the role of pharmaceutical representatives will change and whether they will become extinct. James is passionate about the notion that field teams (reps) will always be needed, as well as to make calls in person. He gives examples of how technology can create better education and more trust with HCPs. Based on his experience, he describes why he is so passionate about empowering reps with technology and how more pharmaceutical companies must adopt the technology and a new training mindset. 

What you will learn: 

1. Enabling reps through technology and how and why to get them to fall in love with data.
2. How you can better utilize Veeva CRM.
3. How sales representatives fit into the omnichannel and multichannel strategy and how that affects engagement.

SHOW NOTES:

Veeva 2022 Field Trends Pulse report:  https://www.veeva.com/pharma-biotech-field-trends/

The Creative Engagement Report on Field team impact and HCP preferences: HCP Research Whitepaper - Field Engagement

LinkedIn Article: Death of the Sales Rep?

Guest LinkedIn: James Harper

Twentyeightb : A proactive, authentic and curious team of excellence-focused developers, consultants and client services specialists, empowering pharma brands and sales professionals with industry-leading digital sales tools. A

Industry Insights: Bending the Spoon Blog
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Have a learning journey that you want to hear more about? Email us at podcast@actoapp.com  or find me on LinkedIn